Episode 34- This is How Steffy Uwaifo is Growing a Super Niche Brand 

My guest in today’s episode is Steffy Uwaifo- a young millennial living outside Nigeria but making use of online resources available to us to put an arguably dying language on the international map  

The dying language in question is the Edo language spoken by the Edo (or Bini) tribe- a minority ethnic group in Nigeria 

Talk of a tiny niche market! 

I first came across Steffy on youtube and found her teaching style and depth of knowledge of the Edo language ( In spite of the fact that she lives in Germany and has done so since her teens) fascinating 

It was so important to me to share Steffy’s story with you because I wanted you to see what it was like to chase after the call in your heart no matter how niche or improbably it seems 

There’s a reason you and only you hear that call 

What’s that in your hand? It’s time to unleash it!

CHECK OUT STEFFY'S NEW BOOK:

My first Edo language book

CONNECT WITH STEFFY:

Youtube

Instagram

Facebook

Website

 

CONNECT WITH GIRL UNLTD:

Email

Instagram

Facebook group

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